Chatbots are starting to pop up everywhere you turn. Forbes magazine wrote that “chatbots will be your new best friend,” but even if that’s not the case, a Chatbot certainly could be your business’s best new team member.
The difference between Chatbots and every other hot new technology?
Chatbots solve real-world problems in a very SIMPLE way. Unlike apps, for example, with Chatbots, your users do not need to download anything new or change any existing habits. While Chatbots are powerful in their capability, they have become popular primarily because of their ease of use.
Chatbots run on existing messenger apps, most frequently on Facebook Messenger, which has about 1.5 BILLION active monthly users worldwide and almost 3.5 MILLION in NZ alone. As a business, you want to be where your customers are! Chatbots are the future not only for support but also for sales and marketing. They are the game-changer you’ve been looking for.
Why Chatbots convert easily?
Chatbots are taking over whether you like it or not.
Chatbots are revolutionising the way businesses and customers interact, streamlining operations, enhancing user experiences, and driving satisfaction. These AI-driven tools offer seamless, two-way interactions—whether for customer support, education, or purchasing.
Looking at future tech trends, Asia—especially China—provides a clear roadmap. WeChat, a dominant messaging platform, has integrated bots so effectively that they shape daily digital life. And it’s not just the younger generation—an incredible 98.5% of Chinese users aged 50 to 80 actively engage with the app.
Chatbots build lists, not just in Messenger.
Chatbots offer multiple high-conversion methods for subscriber acquisition—through link clicks, button taps, Facebook comments, or QR code scans. The ease of capturing subscribers, combined with their high lifetime value, makes this strategy a game-changer. Even more powerful, Chatbot subscribers convert to email subscribers at exceptionally high rates, maximising engagement and retention.
Chatbots are automated.
Chatbots eliminate inefficiency and wait times, giving businesses 24/7 automation to serve customers and drive sales. Without automation, competing in today’s market is an uphill battle. A well-designed chatbot puts you ahead of the curve, attracting and serving customers effortlessly.
Chatbots convert customers (both online & offline).
Chatbots and messenger marketing deliver exceptional open and click-through rates—but the impact goes beyond the click. Users arriving from a chatbot are more likely to convert, thanks to interactive, two-way engagement. Compared to this, email isn’t just less effective—it’s outdated.
Chatbots create a positive ROI.
As a business owner, your priority is simple: ROI. Automation is one of the smartest investments you can make. A chatbot works 24/7—no breaks, no raises—continuously serving customers and generating new leads. Contrary to popular belief, bots don’t replace humans; they reduce costs by handling routine tasks while driving more customer interactions and conversions.
The Future Is Automated: Are You Ahead of the Curve?
By 2026, AI chatbots will handle 90% of customer interactions across digital channels, up from 50% in 2022
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